Home QR Codes for Marketing Walkthrough

How to Make a QR Code for a Marketing Campaign

Bridge print to online with QR codes on ads, packaging, and billboards that drive to landing pages and promos — create dynamic codes in EZQR, use one per placement, and compare the scans.

What the video covers

  1. Pick the campaign destination — A landing page, a promo, a video, or a social profile — wherever the print ad should drive people.
  2. Create a dynamic QR code in EZQR — Dynamic so you can A/B test destinations, run a seasonal offer, and change the target after the ad is printed.
  3. Use a separate code per placement — One code for the magazine ad, another for packaging, another for the billboard — so you can tell which drives scans.
  4. Test each before launch — Scan every code on an iPhone and an Android before the run goes out.
  5. Compare and optimize — Watch scans by time, country, and device across placements and shift budget to the winner — no reprinting to change the destination.