# How to Make a QR Code for a Marketing Campaign

Source: https://ezqr.ca/watch/qr-codes-for-marketing
Last modified: 2026-05-14T00:00:00-04:00
Description: Bridge print to online with QR codes on ads, packaging, and billboards that drive to landing pages and promos - create dynamic codes in EZQR, use one per placement, and compare the scans.

[Home](https://ezqr.ca/)  [QR Codes for Marketing](https://ezqr.ca/qr-codes-for-marketing)  Walkthrough

#

Bridge print to online with QR codes on ads, packaging, and billboards that drive to landing pages and promos - create dynamic codes in EZQR, use one per placement, and compare the scans.

## What the video covers

1. **Pick the campaign destination**  - A landing page, a promo, a video, or a social profile - wherever the print ad should drive people.
2. **Create a dynamic QR code in EZQR**  - Dynamic so you can A/B test destinations, run a seasonal offer, and change the target after the ad is printed.
3. **Use a separate code per placement**  - One code for the magazine ad, another for packaging, another for the billboard - so you can tell which drives scans.
4. **Test each before launch**  - Scan every code on an iPhone and an Android before the run goes out.
5. **Compare and optimize**  - Watch scans by time, country, and device across placements and shift budget to the winner - no reprinting to change the destination.

## Read the full guide

Open the complete written walkthrough - with all the detail, examples, and links the video moves past.

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EZQR: static QR codes are free forever; dynamic QR codes (editable destination, scan analytics) require a plan.
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