Privacy Policy

Information We Collect

We only collect information about you if we have a reason to do so - for example, to provide our Services, to communicate with you, or to make our Services better.

We collect this information from three sources: if and when you provide information to us, automatically through operating our Services, and from outside sources. Let's go over the information that we collect.

Information You Provide to Us

It's probably no surprise that we collect information that you provide to us directly. Here are some examples:

• Basic account information: We ask for basic information from you in order to set up your account. For example, we require individuals who sign up for a ezqr.ca account to provide an email address and password, along with a username or name - and that's it. You may provide us with more information - like your address and other information you want to share - but we don't require that information to create a ezqr.ca account.
• Payment and contact information: There are various ways in which you may provide us payment information and associated contact information. For example, if you buy something from us, we'll collect information to process those payments and contact you. If you buy something from us, you'll provide additional personal and payment information like your name, credit card information, and contact information. We also keep a record of the purchases you've made.
• Communications with us (hi there!): You may also provide us with information when you respond to surveys, communicate with us about a support question, or sign up for a newsletter. When you communicate with us via form or email, we store a copy of our communications.

Information We Collect Automatically

We also collect some information automatically:

• Log information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information.
• Transactional information: When you make a purchase through our Services, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
• Usage information: We collect information about your usage of our Services. For example, we collect information about what happens when you use our Services (e.g., page views and other parts of our Services) along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our Services to you, get insights on how people use our Services so we can make our Services better, and understand and make predictions about user retention.
• Location information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions.
• Information from cookies & other technologies: A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. EZQR uses cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand email campaign effectiveness.

Information We Collect from Other Sources

We may also get information about you from other sources. For example:

• Third Party Login: If you create or log in to your ezqr.ca account through another service (like Google) we'll receive associated login information (e.g. a connection token, your username, your email address)

The information we receive depends on which services you use or authorize and what options are available.

How and Why We Use Information

Purposes for Using Information

We use information about you for the purposes listed below:

• To provide our Services. For example, to set up and maintain your account, host your links, backup and restore your links, provide customer service, process payments and orders, and verify user information.
• To ensure quality, maintain safety, and improve our Services. For example, by providing automatic upgrades and new versions of our Services. Or, for example, by monitoring and analyzing how users interact with our Services so we can create new features that we think our users will enjoy or make our Services easier to use.
• To market our Services and measure, gauge, and improve the effectiveness of our marketing. For example, by targeting our marketing messages to groups of our users (like those who have a particular plan with us or have been users for a certain length of time), advertising our Services, analyzing the results of our marketing campaigns (like how many people purchased a paid plan after receiving a marketing message), and understanding and forecasting user retention.
• To protect our Services, our users, and the public. For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; complying with our legal obligations; and protecting the rights and property of EZQR and others, which may result in us, for example, declining a transaction or terminating Services.
• To fix problems with our Services. For example, by monitoring, debugging, repairing, and preventing issues.
• To customize the user experience. For example, to personalize your experience by serving you relevant notifications about our Services.
• To communicate with you. For example, by emailing you to ask for your feedback, share tips for getting the most out of our products, or keep you up to date on EZQR. If you don't want to hear from us, you can opt out of marketing communications at any time. (If you opt out, we'll still send you important updates relating to your account.)

Legal Bases for Collecting and Using Information

Our use of your information is based on the grounds that:

1. The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account - for example, in order to enable access to our Services on your device or charge you for a paid plan; or
2. The use is necessary for compliance with a legal obligation; or
3. The use is necessary in order to protect your vital interests or those of another person; or
4. We have a legitimate interest in using your information - for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or
5. You have given us your consent - for example before we place certain cookies on your device and access and analyze them later on

Sharing Information

How We Share Information

We share information about you in limited circumstances, and with appropriate safeguards on your privacy.

Information Shared Publicly

Information that you choose to make public is - you guessed it - disclosed publicly.

That means information like the links and other content that you make public are all available to others.

Please keep all of this in mind when deciding what you would like to share publicly.

Where We Store Information

Account information, dynamic QR codes & their destinations, scan analytics, and uploaded files are stored in servers located in Toronto, Ontario, Canada.

The servers are rented from DigitalOcean, a US company.

Backups of the database and uploaded files are encrypted before they leave our server and stored with Backblaze, a US company, in its Canada East region in Toronto, Ontario. Backblaze does not hold the encryption key.

Emails are sent through Brevo, a European company.

Payment details are handled by Stripe, a US company.

This site is fronted by Cloudflare, a US company.

The complete list of third parties that handle customer data is on the subprocessors page.

How Long We Keep Information

We generally discard information about you when it's no longer needed for the purposes for which we collect and use it and we're not legally required to keep it.

Security

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our Services for potential vulnerabilities and attacks.

Choices

You have several choices available when it comes to information about you:

• Limit the information that you provide: If you have an account with us, you can choose not to provide the optional account information and transaction and billing information. Please keep in mind that if you do not provide this information, certain features of our Services may not be accessible.
• Opt out of marketing communications: You may opt out of receiving promotional communications from us. Just follow the instructions in those communications or let us know. If you opt out of promotional communications, we may still send you other communications, like those about your account and legal notices.
• Set your browser to reject cookies: At this time, EZQR does not respond to "do not track" signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using EZQR's websites, with the drawback that certain features of EZQR's websites may not function properly without the aid of cookies.
• Close your account: While we'd be very sad to see you go, you can close your account if you no longer want to use our Services. Please keep in mind that we may continue to retain your information after closing your account, as described in How Long We Keep Information above - for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests.

Privacy Policy Changes

Although most changes are likely to be minor, EZQR may change its Privacy Policy from time to time. EZQR encourages visitors to frequently check this page for any changes to its Privacy Policy. Your further use of the Services after a change to our Privacy Policy will be subject to the updated policy.

This content adapted from Automattic/legalmattic@4076be5c1475474725199232041868f3d3a31670 (Creative Commons Attribution-ShareAlike 4.0 International Public License).